The ICC unveiled a new, comprehensive range of digital and social media activations for the ongoing ICC Champions Trophy 2013 taking place in England and Wales.
ICC's recently launched YouTube channel www.youtube.com/cricketicc will give fans a ringside view of the on and off field proceedings at the event, with 'Champions Trophy Daily' showcasing exclusive player interviews and behind-the-scenes content.
Using the official event Twitter hashtag, #ct13, as well as official match and team hashtags, fans will be encouraged through the global broadcast feed, produced by STAR Sports for the ICC, to share their thoughts on the action and make this one of the most talked about cricket events.
Fans will also get a chance to become a part of the event through the #LiveEveryBall activation that encourages them to upload photos from the event via Twitter or Instagram and become part of the #LiveEveryBall hub at www.icc-cricket.com/liveeveryball
On Facebook, www.facebook.com/cricketicc, over two million fans will get access to exclusive in-depth infographics as well as a photo gallery from each match. Fans can follow all the action on Twitter with @cricketicc, which is followed by over 730,000 followers across the globe, and go behind-the-scenes with ICC's newly launched Instagram account www.instagram.com/cricketicc.
Score updates will also be available for all matches via Twitter from @ICC_live, which will provide regular updates from all matches. Fans will also get a chance to win tickets for blockbuster matches at the event via regular competitions on @cricketicc.
Other exciting activations on the official event website, available at www.icc-cricket.com, include 'Hot or Not', which offers fans a chance to view and vote on their top ODI moment, and an interactive match centre with the fastest live scores, video scorecards, Hawk-Eye graphics and an array of other exciting features.
Cricket fans are also able to follow all the action from ICC Champions Trophy 2013 on free-to-download app
The International Cricket Council (ICC) has announced the update and re-release of its official ICC Cricket App, in partnership with Reliance Communications.
The smart phone app, which will enable cricket fans from across the globe to follow all the action at the ICC Champions Trophy in England and Wales, is free to download.
Among the features expected to be most popular are the video match highlights, including opt in alerts for wickets and personal milestones, along with live audio commentary. There will also be free behind the scenes exclusive videos from the event, player interviews and footage from every post-match press conference.
Cricket fans will also be able to use the app to vote in live polls during matches and throughout the duration of the tournament, the questions and results of these polls will be broadcast live on the global television broadcast.
The official ICC Cricket App also includes exclusive access to the innovative Hawkeye technology for all ICC Champions Trophy 2013 matches, allowing fans to analyse many aspects of the players and team performances.
The user will also have access to the live match centre on game day, which includes ball by ball text commentary and all statistical tournament information.
ICC Digital in brief:
Twitter - follow @cricketicc
Facebook - www.facebook.com/cricketicc
YouTube - www.youtube.com/cricketicc
Instagram - www.instagram.com/cricketicc
#LiveEveryBall - www.icc-cricket.com/liveeveryball
Hot or Not - www.icc-cricket.com/hotornot
Fantasy League - www.icc-cricket.com/fantasyleague
Mobile App - www.icc-cricket.com/mobile
Tweet about the ICC Champions Trophy using the official tournament hashtag #ct13
Finally in association with Getty Images Sport, the International Cricket Council (ICC), is giving cricket fans the chance to relive iconic moments from ICC events from around the world with the opening of "The ICC Collection" at the Getty Images Gallery, London.
The exhibition, showcasing 50 iconic photographic images, opens on Monday, 10 June, and will run until Saturday, 29 June and is free for the public to enter.
The collection includes a number of unusual, behind the scenes photographs of cricketers during ICC events dating back to 1975, and features legends of the game such as Clive Lloyd, Sir Vivian Richards and Sir Ian Botham, as well as modern day greats such as Brian Lara, Sachin Tendulkar and Shane Warne.
Many of the images highlight the evolution of cricket photography from flash-gun-and-dark-room to digital transmission from the boundary edge, but the images all portray the same variety of euphoria, excitement, pride, despair and cricketing agility.
ICC Chief Executive, David Richardson, said of the new exhibition: "The ICC, in its various forms, has been staging global cricket events since 1975 when the first men's Cricket World Cup was held.
"This exhibition, with the help of Getty Images Sport, an organisation we have partnered with for over a decade, aptly showcases the iconic personalities as well as the history and development of the global game through the various ICC tournaments held around the world.
"The imagery on display is a testament to the wonderful photographers that Getty Images Sport has sent to cover ICC events over many years.
Getty Images' Senior Vice President Editorial Imagery Adrian Murrell added: "We're delighted to be hosting the first showing of The ICC Collection at the Getty Images Gallery in London. Getty Images Sport has been working in cricket for many years and the exhibition is the latest example of our proud association with the International Cricket Council.
"We hope that many people will visit the exhibition in London and later when it potentially travels around the world."
ECB Chief Executive, David Collier said: "I am thrilled that the first showing of The ICC Collection will be in London during the ICC Champions Trophy 2013.
"It is a big summer of cricket in England and Wales with the ICC Champions Trophy and The Ashes, and the exhibition will allow cricket fans and cricket novices a unique opportunity to view some of the best images from the many ICC events that have taken place around the world."
To find out more about the ICC Champions Trophy, please visit www.icc-cricket.com
